In the second part of his dental online marketing series, Larry Guzzardo discusses social media, blog posts and online reviews.
The quickly changing dynamics of the internet and patient demographics have forced dentists to view their practices, and how they attract patients, differently from the way they have in the past. Dentists are slowly learning to assume marketing strategies similar to other industries, in which online marketing efforts are integrated with traditional advertising methods.
As we look forward to welcoming Dr Nebal Nabut as our new Teaching Assistant in March, she tells us how The Dawson Academy helped her surpass her limits and how she hopes her new role will mean she can help others do the same:
Our Advanced Faculty, Dr Ian Buckle & Dr Drew Cobb have been busy lecturing in Poznan, Poland back in November.
Honoured to support the Dawson Academy in Poland, they have taken an outstanding group of students through the Advanced Elective course – TMD Patients – Diagnosis & Treatment.
All of us here at The Dawson Academy UK are very proud to present our new website.
Over the past few months we’ve been busy giving our website a bit of a refresh, improving the structure of our content to help you get to the information you want more easily. The Dawson Academy UK pride ourselves on a unique and personal way of teaching and we really wanted that personal feel and passion to shine through in our website too.
Predictable results, a profitable outcome, and a happy patient are what we strive for daily as Dawson dentists. While many dental procedures are routine and typically yield predictable outcomes, there are times when dentistry fails.
Watch Dr. Leonard Hess discuss "Why Dentistry Fails" in a Dawson Academy exclusive webinar. Dr. Hess explores why, how and when dentistry fails our patients and discusses ways dentists can improve their patient's outcome and profitability.
When it comes to the placement of a porcelain veneer or other dental restoration, thorough planning and evaluation of all aspects of the patient's masticatory system are the keys to a predictable and lasting result. In a recent article in EduGuide, a Dentistry publication Dr. Ian Buckle discusses the important elements of treatment planning for the best outcome. From lifestyle habits to careful analysis of tooth contact during biting and chewing, gaining a complete understanding of how the new restoration will fit within the structure of a patient's occlusal system will determine the comfort and integrity of the result.